Thursday, October 16, 2008

Bricks and Mortar OR Bricks and Clicks

Compared to Brick and Mortar business, which possesses a building for their operations, the new era of Bricks and Clicks incorporates the traditional brick and mortar business with a touch of online presence. A whole new concept to the world of FMCG (Fast Moving Consumer Goods). In which it covers:-

1) Home Care Products :- Breeze, Cif, Sunlight, Comfort, Ekonomi Handalan
2) Personal Care Products :- Sunsilk, Dove, Lux, Life Bouy, Pepsodent, Sparkle, Ponds, Rexona, Impulse, Vaseline, Faire&Lovely, HAzeline
3) Foods :- Lady's Choice, Skippy, Planta, Knorr
4) Ice Cream :- Magnum, Cornetto, Paddle Pop

So, the question is, would you or would you not purchase your groceries online ?

I know that there are loads of concerns through purchasing online but I need to know how many out there would purchase their groceries online. If the response is favorable, I would then drill down much deeper on the risk factors on this. Online groceries shopping is an untapped market in Malaysia and I would love to know what is the thoughts of the majority. Thanks a bunch !

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